The majority of today’s job seekers find all of their information on prospective employment opportunities online. They can find open positions that match their skill sets, research the companies hiring for them, and decide whether or not they’re interested—all with a few easy searches.
This means that if you want to attract a large pool of qualified applicants, you need to approach your recruitment strategy the same way you do your marketing strategy. Just think of your potential employees as your target demographic, and each of your employment opportunities as a specific product or service.
Much like any other marketing strategy, though, recruitment marketing requires strategy and planning. These three incredibly simple tips will help you reach more qualified candidates and attract more applicants to your business:
1. Create a detailed careers section on your site
When a potential applicant visits your site, one of the first things they’ll do is look for a “careers” page in the footer or navigation. This page should be as easy to find as possible, and if that’s not the case on your site, changing that should be your first step.
From there, you can build out a careers section that provides potential applicants with all of the information they need and shows them what sets your company apart from any other employer.
This not only makes it easy for your visitors to learn about each of your open positions and determine whether any of them are a good fit but also improves your chances of ranking well in search engine results for employment opportunities in your industry.
2. Highlight your company culture
In addition to providing information about your individual job postings, you should also highlight your company culture. This is an increasingly important factor for job seekers—in fact, 80% of millennials say they consider culture fit when evaluating potential employers.
There are a few ways you can do this on your site, and you can start by updating (or creating) pages about your company’s mission and values. In many cases, companies simply copy and paste their standard mission statement and add it to their site—but for job seekers considering several companies, this is hardly memorable.
Use these pages to show off what makes your company unique, and be sure to include photos and other visual content. The more a visitor can picture themselves working happily at your company, the more likely they’ll be to apply.
3. Be active on social media
According to a Glassdoor survey, 79% of job seekers said they were likely to use social media in their job searches. This means that after your site, social media may be the most effective way to reach potential applicants and help them learn about your company.
You can use platforms like Facebook, Twitter, and Instagram to share exciting company achievements and photos that give your followers a less formal look at what it’s really like behind the scenes. You can also run paid ads on these platforms, and take advantage of the advanced targeting options they offer. This is especially valuable on LinkedIn, where you can reach users based on their job title, industry, education, and skills.
Rebecca Stickler is a content marketing specialist at WebpageFX, a full-service Internet marketing agency in Harrisburg, PA.