Culture: The New Competitive Advantage

Recent statistics show that 51% of the world's employees are not engaged and seeking outside opportunities (Silent & Loud Quitting). This is highly attributed to significantly higher value for culture and sense of belonging amongst employees.

As a result of this, HR needs to heighten awareness to avoid losing highly valued employees. Retention and Recruitment strategies need to be curated with Culture in mind. Here, HR Professionals will gain insight on the impact of this buzz word Culture on Retention and Recruitment and what strategies will need to be implemented to attract and retain the best, all while solidifying a competitive edge!

Webinar Outline

  • 0:00 - 3:00 - Introduction to the Speaker

Tirsa Hall, a renowned HR and culture consultant, leadership and engagement coach, and the founder of Impactful Imprints training and consulting that focuses on fostering engaging work environments. Her significant contributions and qualifications include being a certified senior HR professional, a certified master trainer with the Association of Talent Development, and a member of the Healthy Work Cultures Group for the Forbes Human Resources Council.

  • 3:01 - 6:00 - Significance of Retention Culture

Hall emphasizes strongly on the importance of retention culture in keeping talented employees in an organization. Motivating employees, providing growth opportunities, recognizing and rewarding them and fostering a positive work environment are key strategies to maintain a strong retention culture.

  • 6:01 - 9:00 - Retention Culture

Key to Competitive Advantage Correlations between poor work culture and employees planning to leave are indicated in recent research. Hall denotes that a reputable culture leads to better employee retention, offering a competitive advantage in the market.

  • 9:01 - 12:00 - Leadership Role and Skills

The role of leaders is crucial in driving the culture and achieving employee retention. Hall underscores the importance of leaders connecting emotionally and nurturing relationships with their teams, emphasizing on their need to sharpen their soft skills. She suggests an increase in training budgets to upgrade leaders' emotional intelligence.

  • 12:01 - 15:00 - Three Key Factors of Competitiveness in Culture

Hall expounds on the impact of reputation, recruitment, and retention on acquiring a competitive advantage in the corporate market.

  • 15:01 - 18:00 - Role of HR Professionals and Culture Consultants

Hall offers a set of questions for HR professionals to self-assess their organization's culture. She also underlines the necessity of using culture consultants and incorporating culture in recruitment and retention strategies.

  • 18:01 - 21:00 - Closing Statement The speaker concludes with a profound quote from David Cummins, affirming that the corporate culture is the only sustainable competitive advantage that can be controlled by the entrepreneur.