Anita Grantham, Head of HR, BambooHR | Using Employer Brand to Get and Keep Talent

Webinar Outline

• 00:00:00 - A Clear Company Mission Matters

It came out strongly from Brad Rencher's section that the firm's mission serves as the foundation of the organization. He emphasized how a strong, clear mission gives direction, impacts employee engagement, and helps propel businesses forward.

• 00:01:35 - Insights from Employee Net Promoter Scores (ENPS)

The presenter shared compelling data from over 1600 companies, revealing a decline in employee happiness since 2020. This section highlights the need to consistently measure and comprehend employee satisfaction levels to respond effectively.

• 00:04:05 - Prioritizing Employee Satisfaction & Engagement

In an engaging section by Anita Grantham, head of HR at BambooHR, she emphasized the significance of employee happiness and satisfaction. Grantham's unique formula for happiness was noteworthy: the events of one's life minus the expectations of how life should be.

• 00:08:05 - Principles for Improving Employee Satisfaction

Grantham shared effective strategies redefining employees' approach to missed expectations, positively dealing with personal and professional demands, and engaging employees in building support programs aligning with their needs.

• 00:13:05 - Recruiting and Retaining Talent Strategically

The speakers convincingly argued for the necessity of a clear mission, values, and a solid talent philosophy in attracting and retaining employees; presenting it as an undeniable competitive differentiator in businesses.

• 00:15:35 - Key role of Effective Employer Value Proposition

Noteworthy in this segment was insight into how a well-crafted employer value proposition exists as a powerful bridge between employers and potential applicants. The speaker spoke on the criticality of aligning reward strategies with employee expectations and continuously recruiting and engaging employees.

• 00:20:05 - Invitations to Further Discussions & Reports

The participants were invited to join the podcast and Slack channel for more information, and to explore the full report for in-depth insights. A remarkable emphasis on data-driven approaches and proactive engagement rounded up this hard-hitting session.