Build an Equity Plan That Holds Up as You Grow

Offering equity to your employees is a powerful hiring, retention, and culture tool, but it’s also one of the easiest to mismanage.

Dilution risk, inequitable distribution, unclear value…what started out as a well-intentioned motivation lever can quickly turn into a tricky source of tension as you grow.

This guide gives you a step-by-step framework for designing, communicating, and evolving an equity plan that holds up as your company scales. Get ahead of internal tension before it shows up in an exit interview!

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What’s inside

  • The 4 common ways equity plans fall apart
  • Step-by-step guidance to build an equity plan that aligns with your goals, values, and culture
  • Tips for defining an equity philosophy that creates consistency across every offer, at every stage of growth