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Crafting Your Employer Brand: Why It Matters and How to Do it Well

Crafting Your Employer Brand: Why It Matters and How to Do it Well

In the modern business world, HR departments have evolved to be architects and wardens of organizational culture, making them essential to the success of the organization. This is true particularly today as the gap between you and your competitors is defined less by what you do and more by who you are.

Having a strong, well-communicated employer brand can have tremendous benefits, including increasing the quality of your candidate pool, improving retention, creating organizational alignment within all levels of the organization, and boosting your reputation with customers and prospects.

  • The core components of an employer brand
  • The central role of pay brand within an employer brand
  • How to connect your comp strategy and company values
  • Why it’s important to treat comp as an ongoing dialogue
About the speakers
Rusty Lindquist

VP of Thought Leadership at BambooHR

Rusty is the Vice President of Strategic HR Insights at BambooHR, where he studies the intersection of organizational behavior, business, and HR strategy. Before that, he spent 18 years as head of product in technology companies in the learning and development, and technology industries. Rusty is also a writer and public speaker, focused on human performance engineering.

Lydia Frank

Vice President of Content Strategy at PayScale

While at PayScale, Lydia has collaborated with media partners to showcase PayScale’s data around topics like the skills gap, underemployment and economic mobility through education. She has contributed articles to Money, Fortune, Harvard Business Review and TechCrunch. She is also a regular speaker on salary negotiation, gender equity and comp best practices. She holds a bachelor's degree from Central Washington University and previously led editorial teams for MSN and

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