For good reason, recruiting is often compared to dating: Recruiters try to make great impressions throughout the application process so they can attract high-quality suitors/applicants. And much like in modern dating, recruiting first impressions are often made online. Because of this, we’re in the process of redesigning our BambooHR careers page. Here are five of the pages that have helped inspire our redesign and that we think might inspire you to brush up your online impression:
What we love: they humanize work
Sometimes companies with big name recognition lose their human element and all employees meld into one corporate conglomerate identity. Not Apple. Apple uses their careers page to showcase employee individuality, but also to illustrate how their unique employees work toward common goals.
What we learned: Talk about and show employees at your company to give potential applicants a feel for who they’ll be working with.
What we love: they dive deep into culture
HireVue cuts the talk and gets right to the action with an entire blog dedicated to their company culture. This helps create transparency with potential employees on everything from work-from-home offices to snapshots of the office to how the company empowers women in the workforce.
What we learned: Showing your culture (not just talking about it) makes it a lot more tangible.
What we love: they incorporate their product
Pinterest doesn’t just introduce applicants to their culture and benefits on their careers page. They cleverly introduce applicants to the product by using Pinterest boards to organize pictures of their “neighborhoods” (office locations) and events like holiday cookie exchanges and game nights.
What we learned: While not every product lends itself to being used on a careers page, if you can do it, it’s a great way to introduce applicants to the product. We implement our product by using our job posting feature.
What we love: they have a great careers video
Careers videos make your company culture tangible and are an increasingly popular form of employer branding. Vimeo shows their culture best by saying nothing at all—their video literally has no words. And they’re really successful at capturing the energy of their workplace and not being boring or corporate (which, unfortunately, a lot of careers videos are). Although, one of our videographers prefers this Vimeo office tour (with words) and all its quirky humor.
What we learned: You don’t have to be wordy to show what your culture is like, and being a little quirky (if it makes sense for your organization’s personality) can be endearing.
What we love: they get team-specific
Finding out a company’s culture is great, but understanding team dynamics can be even more important to potential applicants. After all, those are the coworkers they’ll be working most closely with. We love how Adobe talks about specific teams at their company so applicants can get a better feel for the specific work they’d be doing.
What we learned: Teams are unique and showing those team characteristics matters to applicants.