Quick Tips for Improving Your Glassdoor Profile

Employees, whether current or former, aren’t afraid to share their experiences on Glassdoor. And while organizations certainly can’t please everybody, you can build the kind of rich, people-centric culture your employees will want to talk about. At BambooHR, we work hard to provide that kind of experience for our employees, so we’re pretty pumped about making Glassdoor’s Best Place to Work award in 2017 and 2020. We’re glad so many BambooHR employees appreciate our culture enough to give us a public shoutout.

But a positive Glassdoor rating isn’t just a nice confidence boost—it’s a powerful tool in your recruiting efforts as 48 percent of job seekers in the U.S. rely on Glassdoor to assess prospective employers. With that in mind, here are some tips for improving your Glassdoor rating and creating one of the best Glassdoor profiles your candidates will come across.

Encourage Employees and Candidates to Write Glassdoor Reviews

If you’re thinking of sending out a mass company email asking everyone to write a positive review, just step away from your computer. Job seekers looking at your profile will notice a complete absence of “cons.” They’ll also notice if half of your reviews were posted on one day, and untrustworthiness is the complete opposite message you want your Glassdoor profile to convey. Glassdoor reviews should be organic, but you can still encourage employees to post them.

Here’s how to do it the right way:

The more reviews on your Glassdoor profile, the better a candidate can see what it’s like to work at your organization. Plus, with more feedback, you can take action to improve the employee and candidate experience at your company, which helps both future and current employees. Just remember to encourage reviews organically— otherwise, your credibility will fall flat— and remind employees that all reviews are completely anonymous.

Negative employee reviews got you down? Here’s how to respond.

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Keep Your Glassdoor Profile Current and Inviting

You can and should customize your organization’s Glassdoor profile. Make sure someone is in charge of this process so that it’s happening regularly. Adding basic profile information is free and Glassdoor’s Employer Center is easy to navigate, so it should be simple to add a personal and authentic touch to your profile. The best Glassdoor profiles include:

It’s important to portray your organization in the best light possible. By paying close attention to the content on your Glassdoor profile, you’ll be able to get ahead of that first impression and make it a great one.

Act on Feedback from Your Glassdoor Reviews

Negative reviews are uncomfortable. Sometimes they’re unfair or flat out untrue. Most often, however, they provide valuable feedback you can use to improve your company. For instance, here’s some constructive feedback we’ve gotten on our Glassdoor profile:

We saw these reviews as we were preparing to move our offices, and because of these reviews and others like them, we moved to a larger space than we’d first planned. We also made an effort to improve the equipment in our breakrooms and built two breakrooms instead of one.

When you get negative feedback in reviews, analyze it to see if it’s something you can improve. It might not feel comfortable, but it’ll help your organization grow for the better. If it’s something you can’t incorporate, communicate. Start a Slack channel or have a meeting to discuss logistics, timelines, and reasoning, especially if it’s something commonly mentioned or asked for in reviews. Employees will appreciate that you paid attention to their feedback and took the time to be open.

How to Respond to Negative and Positive Glassdoor Reviews

As we said above, we often take time to sort out and analyze constructive feedback. However, taking it a step farther and actually replying to these reviews in Glassdoor provides even more value.

If you’re not sure how to respond to Glassdoor reviews, remember that responding is your chance to:

Replying to reviews is a great opportunity to quash negative perceptions and enhance positive ones about your company. Don’t feel pressured to reply to every single review. But taking a little time to reply to those who took time to give you feedback will show potential candidates that your organization cares. As mentioned earlier, it shows your employees that you care, too, which is also important.

Customers also care about your employer brand. Are you sending the right message?

Refine Your Brand

Promote Your Glassdoor Profile on Social Media

Social media has a huge presence in most job seekers’ routines and is a great place to promote your Glassdoor profile. As you collect reviews, your Glassdoor rating will reflect the average score your reviewers give your company. Use a high Glassdoor rating to your advantage by sharing it across your social media channels, including Facebook, LinkedIn, and Twitter pages, and you can even include the Glassdoor badge to your website’s careers section. When you’ve put in the work to create the best Glassdoor profile you can, share your accomplishment with the world and really show candidates what a good employment opportunity your company has to offer.

Recap of Tips for Improving Your Glassdoor Profile

We’ve included quite a few tips in this post, so here’s a recap of the main points:

By doing so, you too can manage your employer brand and attract the candidates you need to succeed!