8 Company Culture Videos and Why You Need One ASAP

May 23, 2019

People can find a lot of companies with the right open position (especially in this booming job market), so how can you show potential hires why they should choose your company?  People want to know what the culture is like at your organization, benefits you offer, and perspectives from current employees. That’s why showcasing a video that gives a peek into your company culture is more important than ever.

Why Is Company Culture Important?

It’s human nature to desire a sense of belonging, and that desire doesn’t go away when people walk into an office. We all want to be accepted and work with people we get along with. Positive company culture can help employees feel accepted and engaged, leading to employee success. If the culture is toxic, employees will feel unsatisfied and leave.

As people make the choice to join your company, your culture will be a top consideration. Fancy bean bag chairs or a fridge of sparkling water are great, but culture goes beyond surface-level perks. Culture is expressed through the company’s attitudes and behavior around professional development, employee recognition, work-life balance, management, how employees treat each other, and more.

Explaining your company’s culture can be difficult, and it’s not something that can always be put into words. That’s where a company culture video can make a big difference for potential hires.

Video Is Key to Showcasing Company Culture

According to this report, 78 percent of people watch online videos every week and 55 percent view online videos every day. As the business world shifts toward recruiting millennials and Gen Zs, video is the go-to medium for advertising an employer’s brand. Many people turn to YouTube, Twitter, and Instagram for information about a company’s culture before even checking out the business’s website.

By having current employees give testimonials, showing the office environment, sharing what your employees are like outside of work, and demonstrating what kind of development opportunities are available, you can provide a thorough image of what it’s like to work for your company.

The barrier to entry for creating your first video is surprisingly low. Many people possess basic video editing skills, and with so many free video editing software tools, HR teams should be able to create a successful culture video.

8 Top Company Culture Videos

The most important thing about a company culture video is considering how it makes the viewer feel. You want the audience to feel inspired and motivated to join your team, but also to leave with an accurate understanding of what your company is like and how they might fit in. In other words, it’s not simply an advertisement—it’s a window into who you are as an employer.

Here are a few culture videos to inspire you as you create one of your own to showcase your company culture.

Show, Don’t Tell

The best thing you can do for your company culture is to show off exactly why your employees love to work for you. There are many ways to do that, but nothing offers as much space to explore the multiple facets of culture like a video. Of course, you have to have a culture worth crowing about in the first place, but assuming you do, the rest is easy. Just be sure to stick to your company and employer brand and make sure the video is visually interesting enough to capture people’s attention. Your new employees may be just a play button away.

About the Author

Derek DoeingDerek is a Content Marketer covering HR and recruitment trends at G2. He is a graduate from Iowa State University and enjoys discussing pop music, politics, and digital marketing. Follow him on Twitter @derekdoeingG2.

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