Build a case for data driven recruitment marketing
Celinda Farias Appleby
Oct 08, 2020
Companies are competing fiercely with one another in the global talent marketplace and candidates expect innovative thinking and tailored brand experiences. Communication underpins all touch points in the candidate journey, and by deploying a few simple tactics aligned with data, companies can personalize candidate interactions in a scalable way. In this session, Celinda Appleby will share how she has designed and scaled data driven strategies with limited budget. You'll walk away from this session with a blueprint that can be activated at your company, regardless of size.
About Celinda Farias Appleby
Celinda Farias Appleby, Director of Global Talent Attraction Operations, Visa is a recognized leader in recruiting and employer branding. For the past 10 years, she has thrived in Global Talent Acquisition departments of Fortune 100s, creating innovative digital strategies for industry leading brands like Nike, Oracle, and HP. Celinda specializes in designing premium experiences and stories centered around humanizing the talent attraction lifecycle.