The Neuroscience of Motivation: A Brain Based Approach to Human Capital Innovation
Oct 08, 2020
What if the secret to attracting, engaging, and retaining your greatest business asset—your people—lied somewhere in that three pound mass of gray and white matter called the brain? Well guess what...the secret is soon to be unleashed. Humans are fundamentally driven by the same motivations. It doesn't matter what part of the planet we call home, what language we speak, or what temperature the air is. As humans, we are all wired to crave the same things. Every second of every minute of every day, our brains are telling us whether those needs are being met or not, from the day we are born until the day we depart this earth.
So what does this have to do with the workplace? Everything. We are living in a rapidly changing world, interpreted through culture, influenced by societal norms, and tilted by the media. While this complicates how we process and respond to our environment, it doesn't change how we are wired, or the importance of attending to the needs of employees relative to these critically important motivators. What we do and how we do it may evolve, but when it comes to empowering human capital innovation, attracting, engaging, and retaining a diverse workforce, and building great places to work, the answers lie in the brain.
About Kristen Magni
Kristen Magni, has over 20 of experience leading innovation and change management in the human capital and organizational development space, the last 16 of which have been specific to the commercial and multi-family real estate industry. Kristen is the President of hyrUP Consulting, a consultancy practice focused on helping organizations align business strategy and people strategy by designing inspirational workplaces that scale and empower innovation.
Prior to hyrUP, Kristen was the Vice President of Talent & Culture for The Bozzuto Group, a privately held, real estate services company that specializes in Property Management, Construction, Development and Homebuilding. Kristen held this role for 9 1⁄2 years where she led talent strategy and was head of diversity, equity & inclusion. Her work garnered numerous awards and national recognition during her tenure.